It appears that Samsung carefully considered its choice to end the beloved Galaxy Note series and combine it with the Ultra variant in the Galaxy S lineup. This strategic reorganization of the company’s array of flagship smartphones is paying off for the business. According to well-known leaker Ice Universe, the Galaxy S22 Ultra has sold more units than any other Note series phone in recent years.
A screenshot published on the Chinese microblogging site Weibo shows that Samsung has so far sold 10.9 million units of the Galaxy S22 Ultra ( via ). With sales of 10.3 million units, the Galaxy Note 8, which debuted in 2017 to restore the Korean company’s reputation after the Galaxy Note 7 disaster the previous year, came the closest.
However, Samsung was never able to sell as many of its Note phones with S Pens. Sales volume for the Galaxy Note 20 series in 2020 fell to barely 7.5 million devices. That may have been the turning point for the business as the Galaxy Note 21 wasn’t released last year. The S Pen was compatible with the Galaxy S21 Ultra. However, it lacked a silo in which to store or charge it. Additionally, the gadget didn’t feel or look like a Note phone. Therefore, it did not cater to die-hard Note fans.
Advertisement But this year, Samsung modified the rules of the game with the Galaxy S22 Ultra. In it, a new Note phone was produced. It simply lacked a name. However, Note aficionados argued that what’s in a name anyhow and frenziedly purchased the Galaxy S22 Ultra. Despite having a rather high beginning price of $1,199, the phone has already sold close to 11 million units. Samsung could increase that number as the Galaxy S23 series, which will be its next conventional (non-folding) flagship lineup, will be released in early 2023.
SAMSUNG IS EARNING FROM THE GALAXY S AND NOTE SERIES MERGER. Samsung debuted the Galaxy S and Galaxy Note flagship smartphone series for almost ten years before opting to stop making the latter model last year. At first, this move wasn’t favorably received by its supporters. Particularly among those who favoured the Note phones’ rather square-like shape over the more conventional Galaxy S design. But now that the business has reintroduced it within the Galaxy S lineup, the majority of them are happy.
The same source recently cited Samsung’s mobile head TM Roh as claiming that starting this year, Galaxy Note will always be available as the S Ultra. In addition to giving the Galaxy S phones more time on the market, this choice enables the Korean company to sell its foldable portfolio as commonplace gadgets. The business is placing a significant wager on these unconventional devices. It will be interesting to see how popular foldables become in the next years.