People can access a variety of material types on the Facebook network. The social media platform has mostly been used as a location to view textual content since its inception, including status updates and (for better or worse) news. Facebook, on the other hand, is shifting its focus to video content. Its written media will suffer as a result.
The social media environment is evolving; websites like YouTube and TikTok have encouraged other websites to focus more on video content. Instagram’s shift towards video content last year is an excellent illustration of this. Videos are currently more frequently used by people than printed media for amusement and information.
Consequently, Facebook is emphasizing video content. Evidently, TikTiks’ ascent to supremacy is what led Facebook to change its direction and become more of a video platform. Although you can watch videos on the social networking platform, it’s not usually your first pick when it comes to video sites. Most of the time, you go to see how your buddies are doing.
Advertisement An internal memo was published by Facebook executive Campbell Brown, according to The Wall Street Journal (via The Verge ). In essence, it stated that the business would devote more time and energy to encouraging video creation on the website.
According to the memo, they are intensifying their efforts to create a more strong Creator economy with this step. What this signifies at the moment is unknown. What adjustments will be made to the site in order for it to compete with YouTube, TikTok, and Instagram is unknown.
Written media will suffer, that much is certain. The technical and production teams will prioritize video material more than written content, according to the memo.
Advertisement Facebook currently offers two services that support written material. Bulletins and news. Large publications use news to curate their material for Facebook users. The business uses Bulletin as its newsletter platform.
This decision will encourage the creation of video content and divert time, effort, and resources from News and Bulletin. For those who have established a presence on Facebook, this appears to be a big setback.
It’s now unclear how Facebook will support its content creators and what steps it would take to attract new ones. We cannot deny that the continuous conflict between Facebook and TikTik was a factor in this decision. Facebook is NOT pleased that the short-form video-sharing app has been stealing users from Metas Instagram for some time.
Advertisement As a result, when you visit Facebook in the future, you might notice a shift in favor of video content. Let’s just hope that the platform will still allow you to share your authored stuff.